The Challenge
Win over seller leads during the listing presentation — Sellers needed to be confident that the agents selling their home had the best and most effective marketing tactics.
Reduce days on market / sell homes faster — Marketing information needed to be spread quickly, have a wide distribution, and targeted towards potential buyers so sellers could close out quickly and not kept waiting.
Reduce spend on high-end real estate photography — Because the profit margin per listing was low compared to the value of hiring DSLR or similar highend photography, Gina & Tom needed to keep marketing costs low too.
The Results
Higher listing appointment conversion — RE/MAX agents increased conversion from 60% to 95% within 5 months
Reduced days on market (DOM) — RE/MAX agents reduced days on market by 56% in only 77 days
About RE/MAX First Choice
Learn more about Gina and Tom — Gina and Tom Howarth joined RE/MAX First Choice in 2008. Between the two, they have over 19 years combined experience in the Rhode Island real estate market … and more!
